Privacy Policy

1. Information We Collect


We collect personal and order-related data to provide safe, tailored shopping services for building blocks, early education machines, and mystery boxes, fully complying with the Children’s Online Privacy Protection Act (COPPA) and U.S. data privacy standards for kids’ toy retail. We prioritize protecting the privacy of parents and the safety of children’s data, and we never collect unnecessary information related to minors.

1.1 Personal & Contact Data


  • Adult Guardian Data: Full name, email address, phone number, delivery and billing addresses. For repeat customers, we may store your child’s age, developmental stage (e.g., toddler, preschooler), and toy preferences (e.g., STEM building blocks, language-learning early education machines, themed mystery boxes) to provide personalized recommendations.
  • Order-Specific Data: Product size, theme, and customization details (if applicable, such as engraved names on building block sets, language settings for early education machines, or custom-themed mystery boxes). This data is deleted permanently after order fulfillment to ensure privacy.
  • Local Pickup Data (if applicable): For customers choosing in-store pickup, we store your preferred time slot to streamline the service process, with no data retained beyond 7 days after pickup.

1.2 Payment & Transaction Data


  • All payments are processed through PCI DSS-compliant payment gateways (including Visa, Mastercard, PayPal, etc.). We never store full credit card numbers, CVV codes, or bank account details — all financial data is encrypted end-to-end to ensure transaction security.
  • For bulk orders (e.g., preschools purchasing building block sets), we temporarily store purchase order numbers for invoicing purposes, which are deleted after 12 months.

1.3 Device & Usage Data


  • Website Usage Data: Browsing history (e.g., viewed toddler building blocks, bilingual early education machines, animal-themed mystery boxes) and cookie data (which saves your shopping cart contents, age-group filters, and product preferences for your next visit).
  • Post-Purchase Data: Temporary information such as delivery confirmations, product warranty records, and feedback survey responses. This data is automatically deleted 12 months after the purchase date in compliance with COPPA.

2. How We Use Your Information


Your personal data is used solely to enhance your kids’ toy shopping experience, with no unauthorized sharing or commercial monetization:

  1. Order Fulfillment: Process your purchase, verify product safety (e.g., non-toxic materials for building blocks, age-appropriate content for early education machines, safe packaging for mystery boxes), and coordinate delivery or in-store pickup. We will also include product guides (e.g., "Building Block STEM Activity Ideas," "Early Education Machine Language Setting Instructions").
  2. Customer Support: Resolve after-sales issues such as missing building block pieces, malfunctioning early education machine buttons, or damaged mystery box packaging — we will reference your order data to provide efficient solutions (e.g., sending replacement pieces, troubleshooting device issues).
  3. Personalized Updates: Only if you opt in, we will send you relevant notifications (e.g., "New STEM Building Block Sets Launch," "Bilingual Early Education Machines Discount," "Holiday-Themed Mystery Boxes Restock") — you can unsubscribe at any time via the link in each promotional email.
  4. Compliance with Regulations: Retain transaction records for warranty claims and tax filing purposes, ensuring all products meet U.S. Consumer Product Safety Commission (CPSC) standards (e.g., no small choking hazards for toddlers, lead-free materials, age-label accuracy).

3. Data Security


  • All data transmission uses SSL/TLS encryption technology (you can identify it by the "https://" prefix and padlock icon on our store website).
  • Personal and order data is stored on secure, password-protected servers with restricted access — only authorized staff trained in COPPA compliance can access necessary information (e.g., your delivery address for shipping a bulk building block order).
  • Third-party partners (couriers, payment processors, toy safety testers) sign strict confidentiality agreements — they only use your data to fulfill their service obligations (e.g., delivering toys, processing payments, testing product safety) and cannot repurpose it for any other purpose.

4. Your Data Rights (Under COPPA & CCPA)


You have the following rights regarding your personal data and your child’s related information:

  • Access Right: Request a free copy of all stored data related to you and your toy purchases (e.g., past order records, saved age-group preferences).
  • Correction Right: Update inaccurate information (e.g., a new delivery address for an early education machine order, revised child age for personalized recommendations).
  • Deletion Right: Request permanent deletion of your personal data ("right to erasure") — we will only retain legal mandatory records (e.g., tax-related transaction documents, warranty files). For any data linked to your child’s preferences, we will delete it immediately upon request.
  • Opt-Out of Data Sale Right: We never sell your personal data or your child’s related information to any third party. If you need to confirm this, you can contact us via email as required by COPPA regulations.
  • Data Portability Right: Receive your personal data in a commonly used format (e.g., CSV file of order history) for you to share with other toy retailers if needed.